Dubai’s art scene entered a new dimension when Theatre of Digital Art (ToDA) Dubai, a multi-sensory, multi-media immersive exhibition, opened its doors in October at Souk Madinat Jumeirah. ToDA is the first art initiative in the UAE to combine different formats of digital art including multimedia exhibitions, contemporary immersive installations, and art in virtual reality, resulting in art, education, and entertainment hub which definitely became a place to visit in Dubai.

"BEING VAN GOGH" immersive show with acting

Early bird tickets are available

“What would life be if we had no courage to attempt anything?”
Vincent Van Gogh
ToDA is excited to bring to the UAE the world premiere of ‘Being Van Gogh’ - a unique experience, combining immersive digital art show with acting! After the success of ‘From Monet to Kandinsky’ and ‘The Impressionists’ Being Van Gogh will provide audiences with yet another immersive digital art experience.
Being Van Gogh explores one of the most famous and influential figures in the history of western art. His ambitions and disappointments, his poverty and devotion to work, performed by an actor, either within the digital performance or live on stage. You will not only be immersed in Van Gogh’s work as never before, you will also be able to see aspects of Van Gogh’s life and how this was reflected in his art. 
Van Gogh’s paintings are stored in galleries and collections all around the world. To be able to not only show them in one collection, but with 360-degree projection is an opportunity not to be missed.


"From Monet to Kandinsky. Revolutionary Art"
& "ColorsXColors"

Revolutionary Art

Explore fully immersive digital art exhibition at ToDA, Souk Madinat Jumeirah!

Multimedia exhibition “From Monet to Kandinsky. Revolutionary Art “ is the first one, presented in Dubai. This multimedia exhibition was a great success in many countries: Germany, Russia, Thailand, Saudi Arabia with total amount of visitors over 1,5 millions.

«From Monet to Kandinsky. Revolutionary Art» presents the most important art movements of late 19th and early 20th centuries: impressionism, pointillism, post-impressionism, cubism and expressionism. The rapid development of art during that period is illustrated by the works of 9 remarkable masters of modernism in unique combination of HD projections, animated graphics and music. Claude Monet, Georges Seurat, Vincent Van Gogh, Edvard Munch, Paul Cézanne, Juan Gris, Robert Delaunay, Paul Klee and Wassily Kandinsky – they all had in common an invincible desire to transform art to the next level, to find new suggestive and visual forms to capture the tremendous upheavals of their time.

In addition to this show, you will explore "ColorsXColors" show - a mysterious content that compiles the most breath-taking video elements centred around paint macro and its diverse reactions.


Enjoy the incredible pieces by 9 world's artists: Edouard Manet, Claude Monet, Edgar Degas, Pierre-Auguste Renoir, Henri Toulouse-Lautrec, Henri Rousseau, Vincent Van Gogh, Paul Cezanne, George Seurat.
ToDA's digital art show combines art masterpieces with beautiful music, huge screens, and modern digital effects - tickets available at ToDA's website. Don't miss this incredible show!

Double the fun! Along with "The Impressionists" show, you will see "Neon Demons" show. It is an experimental immersive exhibition, showing us insects and rapid openings of orchids filmed in macrophotography and lighted with colored LEDs. This exhibition aims to reverse the size scales. These insects that we have the opportunity to contemplate in nature will become colossus that will cover the walls.



The future of entertainment is now here with ToDA's Virtual Room – one of the best collaborative or team-based virtual reality experience in Dubai. Enjoy our top 10 experiences for the family and friends in Dubai. Get the most immersive virtual reality in UAE! In ToDA you can experience best advanced VR technologies that educate, entertain and develop your creativity with three-dimensional brush strokes, stars and light!

The Theatre of Digital Art Dubai visitors are invited to experience full virtual immersion and though their headsets will be transported into the carefully recreated studios of artists Goncharova and Malevich and right inside of Edvard Munch's mysterious painting “The Scream” and “Morning in a Pine Forest” by Ivan Shishkin.

Photo Gallery

Photo Gallery


Souk Madinat Jumeirah, Dubai, UAE

P.O.Box: 239774

E-mail: [email protected]

Tel.:  +971 4 277 4044

             +971 4 575 4739

Media enquiries: [email protected] 

Opening hours:

Daily 12:00 PM - 11:00 PM


Stay updated with TODA

Fill in the form to be notified about our new events


Image Souk Madinat ToDA

With over 25 restaurants, serving drinks and international cuisines, there are plenty of F&B options at Souk Madinat for a light lunch, or a memorable dinner after your visit ToDA – Theatre of Digital Art. 

Get 30% of your ride with Careem using code: SOUK

© 2021 Theatre of Digital Art in Dubai. All Rights Reserved. Designed by Strategic Technology Solutions